About us

Sarma Naturals – a family-founded, handcrafted natural skincare brand from Latvia. Knowledge. Nature. Healthy skin.

“Sarma Naturals” is a family business built on genuine respect for nature and human skin. The brand's story began in 2019, when its founder and product creator, Sarmīte Svikule, embarked on a deep, personal journey into the world of plants and natural science. Her passion turned into knowledge, and the inspiration drawn from it became the foundation of a natural skincare brand that unites skin health, the power of plants, and sustainable collaboration with nature.

Natural skincare – in harmony with skin and nature’s rhythm

Our skincare is created with respect for both the skin and the environment – natural, eco-friendly formulas that combine the strength of botanical extracts with modern knowledge about skin health. We use only tested, certified ingredients that are safe for the environment and provide effective, gentle care for all skin types – including sensitive skin.

Each product is handcrafted with knowledge and love. We create clean, safe, and effective skincare solutions suitable for every skin type.

Our formulas contain no synthetic preservatives, artificial fragrances, or harsh ingredients. Every product is designed as part of a balanced, sustainable skincare routine where both skin wellbeing and eco-conscious choices matter.

Our clients value real results – healthier, calmer, more radiant skin – as confirmed by testimonials and personal stories. Choose skincare that works with your skin, not against it.

Proven formulas
Based on the latest skincare and botanical research. Developed with scientifically supported ingredient efficacy.

Natural ingredients
Free from synthetics, artificial fragrances, or parabens.

Eco-friendly packaging
Made from recyclable or reusable materials.

Suitable for sensitive skin
Gentle, calming formulas ideal for couperose-prone and reactive skin.

Sustainable production
We choose environmentally responsible suppliers and safe manufacturing practices. Ingredients are available in organic quality, meeting Ecocert/Cosmos/NaTrue standards.

Tested skin efficacy
Effectiveness confirmed both by professionals and client experience.

Cruelty-free
Never tested on animals. We support ethical choices.

Harmony between skin and nature
Skincare that works gently, in balance, and with respect for skin health.

Sarma Naturals founder and product formulator Sarmīte Svikule is a certified skincare specialist whose passion for natural sciences and the effect of plants on the skin form the foundation of the brand. Her work is grounded in both formal education and hands-on experience in skincare and natural product development.

Education and Professional Path:

2025
Molecular Composition of Essential Oils (Complete Course)
A professionally advanced course on the chemical composition of essential oils, and their effects on health and well-being. Licensed adult non-formal education program.

Instructor: Sarmīte Kauliņa – certified cosmetologist since 2001, as well as a healthcare professional, aromatherapy specialist, and certified trainer.

2022
Completed an accredited professional program “Facial Skincare Procedures” at the Professional Beauty School. Earned qualification as a certified skincare specialist.

2021
Completed an advanced course in professional cosmetics, including 24 online sessions covering cosmetic ingredients, active substances, and formulation techniques.
Instructor – Sarmīte Kauliņa, certified cosmetologist since 2001, healthcare professional, aromatherapy expert, and certified trainer.

2020
Completed the “Basics of Natural Skincare Formulation” course, led by Sarmīte Kauliņa, author of the book “Making Natural Cosmetics.”
The course is certified in collaboration with the Health Inspectorate and the Association of Cosmetologists and Cosmeticians.

2019
Sarmīte began her journey in herbal studies and phytotherapy, completing two informal education programs at Liepāja University:

• “Plant Studies”
• “Green Pharmacy”

Courses were taught by Dr.paed. Vaira Kārkliņa – expert in herbal knowledge and author of “Hydrosols for Health, Wellbeing and Nutrition,” among other nature-themed books.

Sarmīte continues to expand her expertise through courses and practices across Latvia, staying updated with the latest research in both natural and professional skincare.
Her mission – to create effective, safe, and sustainable products that nourish not only the skin but also the senses.

Come and discover pure, honest, and human-crafted skincare formulas.
Free from synthetic scents and empty promises.

Visit us at the Liepāja Craftsmen’s House, Dārza iela 4/8.

Meet the brand creator and receive personal skincare recommendations.
No rush. No pressure. Just knowledge and care.

Be healthy and radiant in your own skin.

Sarma